Today, I decided that I am going to start recording my life experiences - the things that are worth telling and remembering, the ones not worth letting go, but learning from. I'm compiling for that one day, and reading chronologically, to look back and smile. Today, I begin writing about today, and step into tomorrow cramming posts about yesterday, so as to one day be able to compile it all.
Tuesday, April 9, 2013
Max Brenner - Chocolate palace!
Sunday, March 24, 2013
@hcapriles mi propuesta, las 8 estrellas!
Mucha gente propone ideas, y la mayoría pasan de largo. Hoy me senté a buscar inspiración en las estrellas... Y no tuve que mirar muy lejos, las conseguí en nuestra bandera.
Salgan con ideas de 8 proyectos grandes, denles nombres que resuenen y expliquen a niveles básicos lo que signifiquen.
Lo que veo es que hay un pueblo venezolano con hambre que se deja llevar por ideas que resuenan con ellos, no personas, discursos ni mucho menos política. Han visto, a pesar de corrupto, el ejemplo de un gobierno que les ha dado pan y techo a algunos, quienes jamás se sintieron parte de una sociedad. Esa categórica esperanza los hace creer que les viene más de eso, y diluye el ruido que provocase cualquier corrupción y negligencia por parte del chavismo.
La cantidad de "Chavistas con Capriles" que pueden existir es innumerable. La mejor manera de ganárselos es saliendo a la calle a darles ideas específicas de como ellos ganarán al elegir a Capriles: en panfletos!
Presenta un plan: Un proyecto. Algo por lo que sueñen- tangible y basalo en un símbolo nacional- la bandera!
"crearemos el METVEN. Movimiento para la Educacion de Todos" el cual promete que todo niño bajo tal edad recibirá acceso a programas especiales de educación avanzada con tal y tales puntos.
Usemos insignias como METVEN, y creemos 7 otros más: VESOTO, PAN, DEN... Etc que cada programa se enfoqué en un tema diferente, de manera que todo venezolano se sienta identificado con por lo menos dos de ellos!
Que el venezolano cuando vaya a votar se olvide de todo ese chantaje y ruido que producen nuestros medio y se acuerde: "Capriles me prometio mejor vivienda, educación pa mi chamo recién nacido, préstamo para microempresario (así que tengo chance de montar un negocio)... Capriles me prometio un futuro concreto"
Que los medios hablen y difundan los 8 programas que propone Capriles... Las 8 estrellas de nuestra bandera sirven de inspiración.
Esta propuesta, Capriles, es nacionalista y espiritual, por el progreso y el bien.
8 estrellas, 8 planes... Una Venezuela!
Cuenten conmigo,
David Akinin
Wednesday, February 29, 2012
First Daimler World Dialogue in Stuttgart, Germany
Daimler AG is a German car manufacturer and a member of the Globally Responsible Leadership Initiative (GRLI), founded by the UN Global Compact and the European Foundation for Management Development (EFMD) to “promote and develop the next generation of leaders with global responsibility.” Each year, representatives from various business schools and companies worldwide gather at an annual meeting, which was hosted by Daimler this year to form the first Daimler Student World Dialogue. The idea of the conference was to give platform to the GRLI general assembly and future leaders – students – to engage in discussion on topics of responsible leadership and integrity.
On the first day, we were welcomed by the CEO of Daimler AG, Dieter Zetsche, in an inspiring speech where he shared his views on integrity and global corporate leadership. Dr. Zetsche introduced us to Daimler’s projects in revolutionizing the automobile industry, such as hydrogen fuel cell vehicles and hybrid models. His words were moving, and his drive to impact our world in a positive way, more than outstanding.
Throughout the day, we were engaged in a series of activities designed to invoke our approach and thoughts on different situations that require teamwork and careful consideration. How would we interact and compromise in an ideal world? What role does integrity play in negotiations? We discussed many of these ideas through very creative and innovative hands-on games at the Arena!
Other influential figures made key addresses at the Dialogue, including Prof. Dr. Marielle Heijltjes, Associate Dean at the Maastricht University School of Business and Economics, and Uwe Steinwender, Senior Manager at Daimler Corporate Academy.
After a 5-star lunch at the Carl-Benz Center – where the majority of the conference was held – we walked as a group over to the Mercedes-Benz Museum down the street, where we were given a comprehensive tour of the beautiful architecture and the stunning automobile models within it. Given a blank canvas, each smaller group participated in collectively painting our vision of a community united towards sustainability. I led my group's paint-job in designing a world that was overtaken by advertising and commercial messages. The day culminated in a dinner, which we took part in making appetizers together, followed by a cocktail dance party at the Mercedes-Benz Museum to end off the night.
David Akinin, Ricardo Amador and others at Daimler Cocktail Reception
Kicked off by Daimler Futurist, Alexander Mankowsky, the next day consisted of a series of “sustainable board meetings” where we discussed topics on green technology and the approaching consumption with a new modesty. It was a simulation where we acted as if we were board members of a company and argued ways to educate the new generation on sustainability issues and the concept of sharing our already scarce resources. A keyword that we developed and stuck with me was "prosumers", the idea that today consumers are their own producers, as influencers of design and utility.
In just two days, 125 global students came together united – optimistic and enthusiastic to change the world. I met people who empowered each other, cared about the future of sustainability, and had a real passion for life. We were from every corner of the world and represented a vast age range – still, little differences were noticed when we interacted.
The Daimler World Dialogue was indeed an experience; that did not just end when we left. Connections have been made and friendships formed – we can take this platform online and carry on with discussions via social media websites such as Facebook. I returned to Chicago with a changed perspective and a renewed sense of hope, confident that this is the case for all the participants.
Thursday, February 16, 2012
Nuestra Venezuela en el 2013
Wednesday, June 8, 2011
RISE-Pak in the news!
Here is the article by Ethan Casey in Dawn:
http://www.dawn.com/2011/06/07/rising-to-the-challenge.html
Tuesday, June 22, 2010
Google's Zero Moment of Truth
I recall my father, Ysaac Akinin, saying once: "products on the shelves, most likely, don't get a second chance to a first impression." The depth of this statement in the areas of marketing, product diffusion and adoption and general merchandising is unique. Keep this phrase in mind as I go over a consumer's Moment of Truth.
The term "First Moment of Truth" (commonly called FMOT) was coined by Procter & Gamble in 2005 to define the first interaction between a shopper and a product on a store's shelf. This moment was considered one of the most important marketing opportunities for a brand, as P&G asserted -- and others believed -- that shoppers make up their mind about a product in the first few seconds after they encounter that product for the first time. While this first moment of truth is still important, the rise of full internet adoption and increased search engine use often lead to many brand interactions taking place between a consumer and a brand before that consumer ever sees a product on a shelf. This phenomena is what we are calling the "Zero Moment of Truth", or ZMOT.
We've pulled together some data which supports this new phenomenon.
Data from IRI's latest Economic Longtitude 2009 study shows that 83% of shoppers make their purchase decisions prior to entering a store:

We've seen an increase in searches, over time, for Food & Drink, and Beauty & Personal Care:
Google Insights for Search | |
Gadgets powered by Google |
SKU proliferation in the marketplace and more complex product ingredients, additives and benefits (i.e. anti-wrinkle, probiotics, acai, stevia) have given consumers more reason to turn to search engines to help them in the decision-making process.
P&G and other companies have started to re-evaluate a brand's true First Moment of Truth. For example, Peter Hoyt, Executive Director of In-Store Marketing Institute, talks about P&G's shift to focus on the notion of "Store Back" -- equivalent to what we are calling the Zero Moment of Truth.
What does ZMOT mean for marketers? It means that marketers need to button up their pull marketing strategies, not only the push strategies, and find ways to connect the two. Marketers need to ensure that a consumer has a consistent and positive experience -- from the Zero Moment of Truth to the point of purchase and beyond -- by getting in front of a consumer with the right brand message early in the process of discovery, and staying there along the way.
(credit: Jenny Liu) This is potentially the second chance to a first impression!
BizInk: The Latin American Challenge in Medellin, Colombia
To begin, we are honored to be the first students in the history of the University of Chicago to obtain the Dean's Fund for Student Life Award twice in the same year.
More than a recount of the competition (which I can talk about at another time and place), this post deserves to highlight Medellin's hospitality above all. My father came along for the trip because he wanted to meet Humberto Fernandez and Margarita Fernandez (unrelated, by the way) to push for the sale of a soymilk production plant for El Programa Para La Ayuda A La Ninez. However, instead of it seeming that he went to sell something to them or start a business with them, it appeared as if they expected their family. We hadn't stepped in Colombian land, and there they were- Humberto, his wife Carmen Beatriz and Margarita, in the airport waiting for us. Behind them, another gentleman, William- a friend's uncle, who had non-egoistically given us accommodations and transportation for the whole trip, as well as his unconditional friendship.
We stayed in a finca in Lomas del Escobero. Stables, the view, the service, the Zorro-style decorations- it was our mansion for a week. The air we breathed those days, the sights we saw every morning and the foods we enjoyed, marked our every second.
The competition was scheduled to start on Wednesday, but I decided to go earlier to become familiar with the people, the place and plan a solid strategy for the rest of the week. The two following days were a mix of sightseeing and meetings with different companies that were going to participate in the challenges. I met with executives of Bancolombia, the VP of Marketing of Suramericana (insurance company) and a Director of Enlace Operative, a Business Process Outsourcing (BPO) company, among other businesspeople affiliated with the companies we were to research a few days later. These meetings gave us a better understanding on how business was handled in Medellin.
We prepared case study responses to live problems of countless companies including conTREEbute, colombiaMODA, Everfit, Levi's, Enlane Operativo and Suramericana. We were faced with expansion, outsourcing, financing, innovating, marketing and consulting challenges. Our team opted by implementing a plan with guerrilla marketing strategies that would have high reach to people and at the same time be cost-effective for the company taking into account the limited budget they had given us at the beginning, for campaigns liek Levi's. In some cases we accuded to executives in the area, like Joe Siegelman, founder of Office Tiger, and today Petro Tiger. Our presentations consisted of different schemes that would allow the companies to grow at a fast rate and at the same time not loose control of their financial statements.
Although we had won most of the challenges, the peer review challenge was something that hampered our chances from the very beginning and something we could not recuperate during the following days. At the awards ceremony I was awarded the "Best Prepared" Individual Award for the International Challenge and our team awarded the 2nd place internationally.We learned the importance of putting networking to practice when one is in a new environment. We met people, we worked under stress, early in the mornings until late at night.
Humberto and Carmen Beatriz treated us better than one would expect to be treated by their family. In a letter to them I wrote as I departed: "You welcomed us the 15 and until the last minute of the 23rd of May, you were with us sharing, guiding and difussing happiness. Although for you it is the everyday land, for us, Medellin was 'wonderland' and 'the land of gold, milk and honey' of Latin America."
We left Medellin with a considerable addition of friends to our facebook and blackberry lists, pictures in our cameras, memorabilia in our bags... but beyond all those material gains, we returned with a bond amongst us stronger than ever, an unforgettable experience that will bind us and our careers forever to that beautiful city and its people.
Tuesday, May 11, 2010
Canaryville Little League: The Reshaping of a Community Organization
In the past years, as it came to my attention last summer through my friend Johnny Kozlar, the management of the organization had been decaying, it was much less transparent and the general experience of those who actively participated wasn't the same.
Johnny and I, along with some other peers at the University of Chicago- Dyia Aboasha and Rob Serpico, immediately decided to get involved and bring in our experience, ambition and spirit to start the organization anew, leave behind a transparent, efficient and organized model for this and potentially other communities to follow.
Mark Baker helped us create our official website, www.canaryvillelittleleague.org. We met with the St. Gabriel's Athletic Association and the Parish to get their approval back in 2009. We presented them with our plan of management, an ambitious plan to renovate the entire little league stadium, and our qualifications. Months went by and we saw ourselves holding biweekly sign-up days at the Boyce Park building in Canaryville, aggressively fundraising in the surrounding neighborhoods, including Hyde Park where the University of Chicago is based and reaching out to the entire community to come out, support and sign their kids up.
The beginning was tough- the community was a bit skeptical of our potential- as any community would be with outsiders who propose to renovate their estate and manage an organization free of cost. I remember our first sign up day, when the first parent walked in... The parent was eager to sign his son up for the Little League, as he'd be off the playstation for a change. He said "I'm happy someone is doing this, we didn't think there'd a be a little league this year". Immediately, I felt pride for what we were doing; the thankfulness in each of the 250+ parents who walked in to sign up their kids in a two month period, is the highest form of payment I could ever receive.
Many parents approached us about not being able to afford the participation and uniform fee we were charging, and despite our fundraising (a $35,000 campaign which was mainly for the field rennovation), our Excel spreadsheets indicated that we could not sponsor as many players, as the need expressed. In turn, we developed a system whereby anyone who signed up would get 10 raffle tickets to sell. The system was simple- they'd keep the revenue from the ticket sales, which in fact covered exactly the league's fees, and they just had to return the tickets to us. Basically, we are probably one of the few leagues were any player can play for free if they so desire!
Uniforms, we ordered from Texas, the Cool Breeze technology- official MLB apparel. We held our uniform pick up days, and till this day we're dealing with exchanges here and there, but couldn't be happier about our choice.
In the meantime, we had hired all the contractors that'd renovate our field, mainly from the local neighborhoods in order to put back the money we raised to those business, but some from other states, as we were after quality and expertise at large.
Among the many fundraisers we've held and plan on holding throughout the summer, we had concert nights, car wash weekends, Elvis Night, and many more.
Despite the differences, the bumps along the road, the hours of planning and arguments, the experience has been one that has shaped me and my peers infinitely. It has brought us strongly together, helped us grow in many respects and increased our pool of values and appreciation for community needs in a manner that will remain unique.
Opening day was Sunday May 2nd 2010. It kicked off with a community parade, where nearly 700 people walked the streets in a way that I've never seen any other community do before. The route kicked off from Boyce Park where our operations had started, and arrived at 455 W 45th Street, where the new Canaryville Little League baseball field awaited its new owners, the community of Canaryville. If it wasn't for the help and unity of the entire community, none of this would have ever been accomplished.
We had a beautiful kick off ceremony, in which over 300 helium balloons signaling the US Flag colors were let go by all the innaugurating players, as hundreds of parents clapped and cheered.
I picked up the microphone and said "Let the Games Begin", and Kozlar responded "Play Ball!"
Tuesday, April 20, 2010
Voting Today, Chicago Maroon endorses Akinin's Candidacy!
Polls open at 9 AM at sg.uchicago.edu
The following is an excerpt from the Chicago Maroon Newspaper's April 20th Editorial:
Undergraduate Liaison to the Board of Trustees
For the office of undergraduate liaison to the board of trustees, the Maroon endorses second-year David Akinin. Akinin, who ran for the same position last year, showed a thorough understanding of the liaison’s somewhat limited role and demonstrated a keen interest in SG affairs. Akinin has been active on a number of SG committees and has considerable knowledge of issues pertinent to the student body. The Maroon was impressed by Akinin’s ability to convey his ideas, and we expect that he will be a passionate and articulate voice for student concerns.
To read more visit http://www.chicagomaroon.com/2010/4/20/2010-student-government-endorsements
Monday, April 12, 2010
My Candidacy as Undergraduate Liaison to the Board of Trustees
The Liaison is appointed to bring our voice to the Board of Trustees. Other than meeting with Administrators and Student Government, the Liaison is required to attend the Board’s quarterly meetings. Since the Trustees have busy schedules, by the time they come to the meetings, discussions on issues have already occurred and thoughts been shaped. What’s worth having a voice, if we will only be heard when the conversations have already taken place?
When elected, I will bring us to the discussions early on, and I will create a website through which issues will be available to everyone in the University community so as to include them in the process. I’ve already met with Andrew Alper, the recently appointed chairman to the Board and he’s willing to work with us. My platform: A voice, a website, transparency, support for increasing financial aid (UNDERGRAD and GRADUATE FUNDING) and diminishing budget cuts, encourage tactful expansion and strengthen relations with Hyde Park. I plan on increasing communication channels by tapping into our most impactful resource- Advisers. Through them, I'll send out surveys that target specific issues on campus to fairly represent the opinion of our student body.
Please message me to learn more about my campaign!
I think the Liaison is elected to represent the Interests of the Student Body to the Board. If there’s a considerable amount of Students Petitioning for a specific issue, that has the potential of affecting student and/or campus life, is it the Liaison’s responsibility to be completely effective in conveying their purpose. It is part of the Liaison’s role to guide the students through their ways of expressing discontent or desire for change. Even if the Liaison was unsupportive of a certain issue, his function would be to make himself available and representative of all students for equal.
Do you support adding a voting student member to the board of trustees?
No. I believe that we (the students) were given the opportunity to sit on the Board to brief and shape policy, issues and agendas. It takes more than two decades of age to understand the complexities of every action and policy they implement, and therefore, it should be left to the Trustees to make the ‘executive decisions’. I think that instead of focusing our manpower in pushing the board to give us a vote, students could be bringing about much greater change by spending time understanding our community and campus, their interaction, and the economic drift that changes it on a daily basis
What organizations have you been involved in on campus?
Sit on the Annual Allocations Committee (Student Gov), President at Chabad; Student Rep. for the Coalition of Chicago Colleges; Info Primary for MUNUC; Assistant Chair for ChoMUN; Treasurer of Jewish Action; Rep. for PSAC; Board Member of the Uncommon Fund, Member of the Gilbert F. White Leadership Program; Student Government Proxy, Entrepreneurship Club, Inter-House Council
What types of events do you think you could provide as liaison to give students more access to the board of trustees?
I’ve attended this year’s open forums with the President and some Vice-Presidents of our University, as well as a Brown Bag lunch with the newly appointed Chairman of the Board of Trustees, Andrew Alper. I would definitely keep these types of events coming. To give students the opportunity to first-hand interact with their administrators and trustees is a much stronger cause than attempting to gather data to represent them. In addition, I would hold office hours once a week and publish them on a website that I have promised to make, where all issues and BOT plans would be published for Students to view, comment on and cyber-discuss. This position requires that one reaches out to students in every way possible, and as long as I am elected, the University community will see my efforts focused on reaching out extensively to the student body through online forms, blogs, emails, surveys, by coming up to them in campus to talk or survey them. I have proposed to utilize our academic advisors to distribute quarterly surveys for students to answer. This is the best way of reaching out to undergraduates if one truly seeks to be representative of the whole.
The position of Liaison is geared towards representing undergraduates at our institution, but seeing that Graduate students are not represented in this year’s election, I understand that the focus of the position changes to a great extent. We NEED to reach out more to each and EVERY one of our schools. People have things to say, ideas to implement and others to disagree about. Graduate funding is a huge issue In campus and we need to tackle it in our primary agenda. For this, I’d hold public meetings with Students at both the Graduate School and Undergraduate level to interact more firmly and share concerns.
A Liaison should tie together students and their Student Government and not just focus on the Board of Trustees. Most of this position is about establishing relations on behalf of the students with Trustees and administrators. It is through these relationships that the Liaison can truly make change, bring about progress and let students truly be interested in what’s going on at their University. Student Government doesn’t do a great job in portraying a presence in campus, and one of my goals is to do so. Let’s make SG popular, desirable, liked- a government for the students by the students.
Do you plan on studying abroad or take time off in the next year?
No. I will be matriculating at the University all three quarters in Chicago and giving my best to this position
What do you believe were the last liaisons' biggest successes and biggest failures in the last year? Where you feel they failed, what would you have done differently?
The Liaison did a great job with the immediate response to a sexual assault case that had developed in the University by developing the Working Group on the Sexual Assault Policy. It demonstrates the sort of action that a Liaison must take in such instances- gather a group of students representative of our UC and produce a document/argument that would be used appropriately by Trustees and administrators. The liaison had a great relationship with the Graduate Liaison, which strengthened their voice.
Nevertheless, there was much more work that could have been done- lobbying, representing, showing up. A great majority of our student body doesn’t know who our Liaison is; a great majority of them doesn’t know what a Liaison does. ‘Transparency’ the word everyone runs behind, is worthless if one isn’t going to be visible in the first place. I would have reached out to students more often than by email letting them know that there would be a brown bag lunch with x and y. If the position was all about setting up dates for lunches, we would be running to become facilitators, not liaisons.
Why should older students trust a second-year to understand the complex issues of our campus?
This is a job that requires building relationships, and I am looking forward to strengthen them over the years. I have dedicated this year to understanding our university, Student Government and our administration. Of the candidates, I am the most involved in campus and with Student Government, its funding bodies and the Chicago Coalition of Colleges. I understand how our funding bodies work and I’ve served in Annual Allocations and the Uncommon Fund this year, positions that few students, oftentimes seniors fill. I have the maturity and capacity it takes to establish relationships with Trustees and Administrators and expect to be taken seriously. I am the founder of Shoes4Africa, Inc. (DBA Help4Africa), a non-profit that sends shoes to impoverished communities in Nigeria and the Ivory Coast, www.World2Save.com and www.onejewonestory.com. I was the President of a High School in Miami that enrolls over 4,000 students, and the Liaison to the School Board of Miami-Dade. Students should feel assured that by electing me, they are putting someone on the job that cares about what will happen to this position next year, someone who will keep his word and be ready to be accountable- someone with a passion and a will.
Is there anything else that you feel is important for us to know about yourself or your candidacy?
I’m an economics and international relations major in the college, born in Venezuela, but lived for the past seven years in Miami. I am fluent in Spanish, French and Hebrew. Although I did not win the elections for Student Government at the beginning of the year, I was the only one of the non-elected candidates to attend all Student Government meetings, and even proxy for every one of my class’s representatives various times, including some from other classes. I understand bureaucratic systems, but better yet, I know this position is not about what you can do in the meetings, but outside of them.
Thursday, January 7, 2010
The Land of Gold, Milk and Honey
Every step I took in 'the land' felt like recreating history... I heard once more the stories about the exile, the battle between David and Goliath, the creation and destruction of the temples, and many more. Yet, this time the stories were filled with evidence, with sites to see, rocks to touch, remnants to put together.
The array of feelings felt throughout the 3 weeks is inexplicable through a blog- the energy that flowed, the excitement that drove- all things I'd never felt before.
Sunday, November 22, 2009
Second Place at Entrepreneur Idol USA 2009
I went in with a venture similar to the one that got me to the finals last year- a business dealing with soy. Soy, soymilk, engineering, nutritional programs- all my fathers' passions instilled on to me.
This year, a friend and I pitched a venture in El Salvador: a soymilk production plant that would supply 2,280 cups per day to children in public schools through guaranteed government contracts. The soybeans we'd get from the World Initiative for Soy in Human Health (www.wishh.org), and with my father's mentorship and expertise, we managed to secure a deal for a low-cost, high-tech plant from Prosoya in Canada. The venture would break even in the first month.
We worked hard in putting the business idea together, reaching out to partners and securing contracts, but I think it was the passion that we carried through the rounds that most impressed judges like Emily Miao, PhD from MBHB and Jeff Smith, CEO of Clarity Consulting, one of the main sponsors of the competition.
I, along with three other peers: Pedro Sanchez de Lozada, Rodrigo Blandon and Guimar Vaca Sittic are putting together a business plan to compete at the University of Washington's Global Social Entrepreneurship Competition.
Wednesday, July 8, 2009
Shoes4Africa, Inc.- from an idea to a global nonprofit
Today, I am to write about what marked my life for two years, developed my interpersonal skills and helped me learn more about myself, my aspirations, my dreams than I thought was possible. Today, I write about what woke me up, what pushed me in the race of life, what got me somehow to where I am today. Shoes4Africa, Inc. is a campaign that started as a simple idea in the summer of my sophomore year in high school with my best friend Joel Wiznitzer, and overnight, turned to a globally represented, media-covered and multinational-organization funded nonprofit corporation.
As an immigrant I have had the opportunity to view the world through many lenses. When I lived in Venezuela I was aware that many people suffered and had to struggle to sustain their families. Arriving in the United States, I knew that I would not be able to eradicate these images from my mind.
I lived for 13 years in an underdeveloped country where injustices and societal flaws were covered up by the fraudulent action of the powerful few. These most likely were the ones who hired the team of criminals who kidnapped my brothers and me, leaving us with painful memories. After this harrowing experience how could I not do something to change the world in which I live?
In the summer of 2006, reviewing the life experiences that haunted me and the impoverished living conditions of many in my homeland, I wanted to change some of those problems. The inspiration and the idea that I had the power to start something, however big, came from my father. In my sophomore year at Dr. Michael M. Krop Senior High School in Miami, Florida, I had the opportunity to attend my older brother’s, Abraham Akinin, Silver Knight Award Ceremony. On the ride back from the ceremony, all my father talked about is how I had to start something, a project- “thinking big, thinking small, thinking of your community and the global spectrum, start something that you like, that puts your skills to practice. Those kids did it, you can do much more!.”
Thinking big to start small, I came across the idea of world poverty. I saw it with my own eyes in Venezuela, but I read about it and studied it thoroughly since coming to America. As a student in an AP Human Geography course, I was exposed to the economics of West Africa, from cocoa production in the Ivory Coast to populations below the poverty line. Later I took International Relations at Florida International University, which widened my knowledge of contemporary Africa and made me fall in love with the cause. Joel and I sat in a room one day for 6 hours and stopped talking about what we wanted to do when we grew up, as our usual conversations would go, and decided to talk about what we were going to do then.
Through this research we found that being barefoot is not uncommon, nor is it healthy. We realized that shoes would help in the fight against poverty. This was my chance to get back at some of the injustices of the world and bring about a positive change. We founded a nonprofit organization and started collecting shoes at school and storing them in every corner we could fit a box. What better place to start than my own closet?
Shoes4Africa, Inc. (www.help4africa.com) collects shoes in cities across the U.S. and eight countries around the world to be shipped to people in Ivory Coast, Nigeria, and other African nations where so many walk barefoot and some have never owned a pair of shoes. Wearing shoes helps in the fight against environmentally caused diseases, cuts, scratches, and parasites (such as hookworm larvae), as well as progressing in terms of world development.
The first steps are often the most difficult part of founding an organization or starting a campaign, but to me those were the easiest. First we launched the website, which I designed myself that same day. The project began small, but as people heard what we were doing, it grew.
We collected shoes from our families and close friends. We had by the end of a week, a couple dozen pairs. That’s when we got ambitious.
Holding leadership positions in our school’s French Club, Future Business Leaders of America, and student government, I was able to encourage student participation in the drive. In less than one month the whole school became involved, and hundreds of shoes piled into boxes and bags. These results gave us an idea that was the turning point of our campaign.
This community and Internet exposure gave me the motivation to set up a global structure for my organization. At Harvard Summer School I met professors who put me in touch with an African nonprofit I’d been working with to send the shoes to Africa, African Embassy, Inc. I made friends all over the world who were just as motivated and inspired as I am, and who have taken the campaign to their cities and countries. By then, I served as the global co-director, and we had eight country directors, city directors, and 34 school liaisons. Giving a teen the opportunity to feel like a leader is all the motivation necessary to change the world. Amy Omar in Akron, Ohio was in TV interviews and countless journal publications spotlighting her leadership and work through Shoes4Africa.
With Florida International University, Shoes4Africa undertook the “Walk in My Shoes” campaign to increase awareness of sexual violence and bring an end to it, while using the campaign as a means of collecting shoes for the needy. Each pair had a story of rape attached to it, and surprisingly, many anonymous volunteers brought shoes with their own stories attached.
No long and ambitious task comes without problems. One year after having founded Shoes4Africa with the mission of solving the barefoot crisis in Western Africa “one shoe at a time”, viciously expanding our ideal globally, and starting chapters throughout the US, Canada, Sweden, Nicaragua, Guatemala and Venezuela, I was threatened of being sued by Shoe4Africa’s legal counsel. A counsel for another NPO in NY, undertook legal actions against me as they learned of our success in collecting thousands of shoes. Although they managed to shut down the website, S4A, because they threatened the hosting company, we kept expanding and collecting. We simply switched from www.shoes4africa.org (which is still blocked) to www.help4africa.com (which we have started building again).
“The world needs one hundred organizations like ours,” was my first and last response to them. I grew older than I did in 17 years, that day, when I digested the irony in their actions, the coldness in the hearts and their pocketing intentions. Feeling alone in a fight- combating the goliaths without a rock, and managing to continue on with my aspirations, to learn and comprehend from those incidents, have made me grow taller inside.
To raise money to pack the shoes that would be shipped free by UPS (another partner), Shoes4Africa launched “Shoot for a Cause.” Fifteen teams, 45 players, pizza, snacks, and drinks made up a wonderful Friday afternoon fundraising event. Each player paid a $28 fee to compete in one of the wildest basketball tournaments of the year. In addition, we received private donations from individuals all along the two years that helped us purchase many of the supplies needed to store our boxes for over two years of the program. Storage was a huge problem when it came to finding it for free! My mom wasn’t too pleased with the idea of having thousands of pairs of shoes in her front lawn for month. We reached out to a local nonprofit headed by Liliane Stransky, Step by Step Foundation, which donated storage space for several months.
Joel and I would leave school early, or even wake up 3 hours before school started, because we had to move hundreds of boxes from one storage space to another, as the companies that lend us the space needed to vacate from time to time. In the last months of the project we had over 4,000 pairs of shoes stored in Milan Kitchen’s storage space in South Florida.
Shipping? We had no idea what we’re going to do until the last months of our project. I had called, mailed, emailed, stalked everyone possible; we had gotten rejection letters from everyone, and worst of all everyone in the community was on our tail about the status of the shipment. Frederick Smith, the president of FedEx sent me a personal letter saying he couldn’t help at the time. But pushing down the scale, I found success with Tiffany Bryant, a Branch Manager for FedEx, who helped us out and allowed us to close a deal with FedEx.
Shoes4Africa has been published in countless newspapers, magazines and online resources. We’ve even had TV and radio interviews regarding our work.
Not only has Shoes4Africa ameliorated the conditions of the needy by providing shoes, but it prevents the spread of diseases that come with being barefoot. Moreover, the project created young leaders in over 20 cities and eight countries who are now in charge of an important campaign in their schools and communities. It inspired local campaigns in many places, and made leaders out of third grade classrooms like Mrs. Landman’s class at Sinai Jacobson Academy. It made the world more aware of the harsh conditions of others, inspired teens like myself to start their own campaigns, and most importantly, changed my life!

This is truly a short version of two and a half years of sweat, experiences, learning and growth. Feel free to reach out to me to learn more.




Visit http://www.dosomething.org/project/shoes4africa-inc-aka-help4africa to view our project
or www.help4africa.com
or www.zimbio.com/shoes4africa.org